Above: “Good” © Jim Good
“I have always been interested in the ability of typography to express multiple layers of meaning.” – Jim Good
Typography is one of the most important elements of visual design. In the piece, “Good,” he contrasts a mid-16th century typeface, Garamond, with the Futura typeface, which was developed in 1927. Good aims for this study to illustrate how the old can influence the new through the interplay of the two different typefaces. The use of Good’s name as the model for the piece lends an element of self-identity discovery to the interpretation.
Jim Good is an adjunct professor in the Department of Art and Art History, where he teaches the Identity and Branding Course. Good’s background is in graphic design with specialties in identity, brand strategy and visual communications.