Avalanche: Institute for New Feeling
Avalanche is an enhanced water drink designed by the artist collective Institute for New Feeling. The newest addition to their ongoing wellness product line, this bottled water will be available for visitors. In addition to the Avalanche water itself, the project consists of a site-specific concert at Denver’s Wastewater campus, an exhibition at the Myhren Gallery, and an online streaming video. Avalanche is produced by Black Cube, a nonprofit nomadic contemporary art museum, in partnership with the University of Denver’s Vicki Myhren Gallery.
Avalanche water is enhanced by a human pipeline that is a playful visualization of water flow through a city and through the body. The performance presents municipal water usage as a literal concert of bodies, a system that is as captivating as it is improbable, arduous, and flawed. This work touches on the enhanced water industry, which is one of the fastest growing beverage industries today. Avalanche’s live chain-reaction filtration process exposes our complicated relationship with water consumption and the absurdities of the bottled water industry.
“By conflating the language of bottled water advertising with that of municipal water usage, we hope to push this idea of water “enhancement” to its most extreme degree. Enhanced water is one of the fastest growing beverage industries of the 2000’s. What if water could be enhanced (physically, nutritiously, energetically) by human usage rather than simply contaminated by it?
–Institute For New Feeling
Above Photos Courtesy of Hannah Ronan-Daniell
Public Performance at Denver Waste Water Treatment Facility: September 9th